The company
Dragonz Lair started in July 2013. Since they opened almost five years ago, they have grown exponentially. Initially it was just a small weekly MMA class in the upstairs of a warehouse but later expanded and opened up the weights gym downstairs. It is a mixed Martial Arts Gym aimed at training both children and adults in a variety of Martial arts under the banner of MMA. Including (but not limited to) Kickboxing, judo, ju-jitsu and wrestling. This is to benefit people physically and to teach them the benefits of discipline. If the classes aren't what customers prefer then they also offer personal training.
The outline
A fight promo between two professional fighters turns out to be two every day people.
The Concept
the advert will be an estimated one minute in length and will act as a full fight promo video. It will show various montage shots of two different fights training in the gym that is being advertised as well as shots of simulated fights from their fictional careers. It will then be revealed at the end of the video that these two fighters aren't actually professionals and are in fact normal, everyday, average people Thus promoting that anyone can be like the pros if they attend the gym's classes. Again, the dates, times and locations in the promo will be that of the classes.
The Audience
The content will be driven towards males and females of all ages as They run two classes, one for adults and one for children and are open to both of all levels of ability. It will showcase the fact that anyone can be a fighter and feel the benefits of the being fit and healthy as well as a new found confidence as displayed by the actors who will be seen at first as great fighters and then revealed to be average people.