Objective
The purpose of the advert is to bring the attention of MMA classes at Dragonz-lair gym to more people
Concept
The concept for the campaign at it's surface will be quite simple. It will feature a poster, a teaser and then finally a full trailer and is set to release in that order.
The Poster:
The poster will appear to be a generic fight poster promoting what seems to be a real fight between two professionals, who are also the two lead actors of the advert. It will include all the information of the fight (i.e. the dates, times and location) but this is in actual fact the dates, times and location of the MMA gym and the MMA classes that are run there.
The Teaser:
The teaser is going to be a short ten to fifteen second tease of the fight itself. Rather than a full promo it'll feature mainly small clips of footage faded in and out of black - again maintaining that the fight being promoted is real and features two real and professional fighters. Again, the dates, times and locations in the promo will be that of the classes.
The Advert:
Finally, the advert. This will be an estimated one minute in length and will act as a full fight promo video. It will show various montage shots of two different fights training in the gym that is being advertised as well as shots of simulated fights from their fictional careers. It will then be revealed at the end of the video that these two fighters aren't actually professionals and are in fact normal, everyday, average people Thus promoting that anyone can be like the pros if they attend the gym's classes. Again, the dates, times and locations in the promo will be that of the classes.
The Poster:
The poster will appear to be a generic fight poster promoting what seems to be a real fight between two professionals, who are also the two lead actors of the advert. It will include all the information of the fight (i.e. the dates, times and location) but this is in actual fact the dates, times and location of the MMA gym and the MMA classes that are run there.
The Teaser:
The teaser is going to be a short ten to fifteen second tease of the fight itself. Rather than a full promo it'll feature mainly small clips of footage faded in and out of black - again maintaining that the fight being promoted is real and features two real and professional fighters. Again, the dates, times and locations in the promo will be that of the classes.
The Advert:
Finally, the advert. This will be an estimated one minute in length and will act as a full fight promo video. It will show various montage shots of two different fights training in the gym that is being advertised as well as shots of simulated fights from their fictional careers. It will then be revealed at the end of the video that these two fighters aren't actually professionals and are in fact normal, everyday, average people Thus promoting that anyone can be like the pros if they attend the gym's classes. Again, the dates, times and locations in the promo will be that of the classes.
Target Audience
The content will be driven towards males and females of all ages as They run two classes, one for adults and one for children and are open to both of all levels of ability. It will showcase the fact that anyone can be a fighter and feel the benefits of the being fit and healthy as well as a new found confidence as displayed by the actors who will be seen at first as great fighters and then revealed to be average people.
Distribution
The advert, the posters and general campaign messages will be promoted across the primary social media platform, that being Facebook, as well as on the company website. This distribution will be incrementally released according to the outlined schedule to maximise engagement and to pique interest.
Budget
The budget for the production of this advert and promotional campaign is reduced down to mere costs of petrol and lunch for the actors and crew. This is thanks to the fact that the university will be providing the equipment and the cast are volunteering their time. Lunch is being provided by the client and the petrol is coming out of my own pocket reducing the overall cost of the project.