Company Culture
Dragonz Lair is a mixed Martial Arts Gym aimed at training both children and adults in a variety of Martial arts under the banner of MMA. Including (but not limited to) Kickboxing, judo, ju-jitsu and wrestling. This is to benefit people physically and to teach them the benefits of discipline. If the classes aren't what customers prefer then they also offer personal training.
Positioning
Dragonz Lair cast a wide net with who they want to target. They run two classes, one for adults and one for children and are open to both males and females of all levels of ability.
Unique Selling Point
One of the main benefits of Dragonz Lair is that not only do they offer a variety of Martial Arts lessons, but they also operate as an open gym for members to use as they please.
History of Dragonz Lair
Dragonz Lair started in July 2013. Since they opened almost five years ago, they have grown exponentially. Initially it was just a small weekly MMA class in the upstairs of a warehouse but later expanded and opened up the weights gym downstairs. Founder, Matt Newton, also recently expanded his businesses to open up a protein shake and healthy food restaurant, Muscle Bar. The two businesses operate in a unison allowing the athletes that train at Dragonz Lair to prepare weekly nutritional meal plans through the muscle bar.
Environment
Dragonz Lair Gym,
Unit D1,
St George's Business Park,
Castle Road,
Sittingbourne,
ME10 3TB
Unit D1,
St George's Business Park,
Castle Road,
Sittingbourne,
ME10 3TB